Biggest crash in Stocks Markets amid Coronavirus fears

All major stock markets across the globe plunged more than 10% this week on fears of a global slowdown due to the new Coronavirus; which declared as pandemic by WHO. Dow Jones, The U.S Stock Exchange, witnessed a drop of over 10% in a worst session since 1987, triggering the circuit breaker for the first time in the history since the rule was amended in 2013, based on the experience of the 2010 flash crash.

Circuit breakers were also triggered in Indian stock market, South Korea Stock exchange, Brazil stock exchange, Thailand and the Philippines stock exchange and Indonesia’s exchange.

The reaction of people on this historic crash in stock markets was equally explosive on social media, where it generated 1.1 Million tweets in last 7 days, with a potential reach of 41,000 Billion twitter handles. There were two major spike in conversations over the week, driven by circuit breakers triggered in U.S stock exchange on Mach 9th and Indian Stock Exchange on March 13th.

When looking at geographical break-down of these mentions, the U.S audience seems to have panicked the most after the historic fall in U.S stock exchanges, contributing 86% of total mentions on Stock Market topic over the week, followed by Canada, United Kingdom and India.

Singles’ Day, Biggest Shopping Holiday

Today the world is celebrating ‘Singles’ day’, a shopping holiday that held every year on November 11.  It first started in China as a celebration of being single, and its date – 11/11, which consists of four ones – aptly reflects that. Since then, the celebration has spread into wider Chinese society and, thanks to the internet and social media, the rest of the world too.

It is so massive that when compared with other holiday sales like Black Friday and Cyber Monday, the Singles’ Day sales surpass both, even when combined together in generating money. Today, Alibaba’s Singles day hit $10 Billion in less than 30 minutes of going live.

The response of this shopping holiday is equally massive on social media, where it generated 19K tweets in last 24 hours, with a potential reach of 770 Billion twitter handles. While measuring this excitement, we saw that the male audience is approximately 2X times more enthusiastic than female audience.

Alibaba also makes a huge effort to hype up Double 11 with its extravagant, rather over-the-top Countdown Gala. This year, the gala was headlined by Taylor Swift.

Celebrity Cloud from Social Analytics Tool

Health Privacy worries Fitbit users after Acquisition

Google announced acquisition of smart-wearable maker Fitbit for $2.1 Billion last week, the latest step in the internet giant’s effort to become a force in consumer hardware. Reports also suggest that Facebook was in talks with Fitbit too, but was willing to pay only half of what Google has finally paid to Fitbit.

Since then, the social media discussions on the deal have jumped phenomenally, generating 75K tweets with a total potential reach of 2 Billion Twitter accounts. On a contrary, the user sentiments about this deal were more negatively inclined as the audience believe that Google cannot be trusted with users’ personal data, and now all the data that Fitbit collected over the years that users may or may not have been aware was being collected about them is going over to Google. And slowly, the conversations started trending with tags like #BeAfraid and #Hellnonotmydata.

SOURCE: SOCIAL ANALYTICS TOOL

Due to this backlash on social channels, Fitbit promised its users that the company will not allow personal health data of 28 million active Fitbit users to be used for Google Ads and was also seen clarifying users on Twitter with same concerns.

How Twitterati reacted to #BrexitDeal announcement

United Kingdom Prime Minister Boris Johnson announced on Thursday, Oct 17th, that Britain and the European Union had agreed a “great” new Brexit deal but still faced a challenge in getting it approved by parliament. The biggest highlight of the deal was that the agreement reached will keep Northern Ireland in the UK customs area but tariffs will apply on goods crossing from mainland Britain to Northern Ireland if they are deemed to be headed further.

There was an enormous response on Twitter after the announcement, tweeting more than 240K+ posts in last 24 hours with a potential reach of 112 Billion Twitter accounts globally. The interesting thing to note in the conversations was- 24% of them were negative while only 10% were positive, reflecting the anger among the citizens with this deal.

Thousands of people displayed their emotions towards Brexit Deal announcement using emoticons in tweets. UK and EU flags emerged as most used emoticons on Twitter w.r.t Brexit discussions.

Please share your comments or feedback, if any.

How Social Media celebrated #InternationalCoffeeDay

The world celebrated Oct 1st as #InternationalCoffeeDay with a dual purpose of celebrating one of the most popular beverages in the world and to raise awareness about sustainable coffee cultivation. This wasn’t until 2014 when the International Coffee Organization decided to create the first official International Coffee Day in Milan.

With morning’s cup of coffee, the coffee lovers joined online coffee conversations on this day, tweeting more than 24K+ posts with a potential reach of 1.9 Billion Twitter accounts, truly showcasing coffee as one of the world’s most loved beverages. And, it’s interesting to see that the volume of tweets from the Male audience was 9% higher than Females.

Coffee is the one of most popular and favorite drinks on Earth. Thousands of people all over the planet participated in Twitter chatter, but the top 5 countries who were leading this chatter were – UK (32%), U.S. (25%), India (6%), Australia (2%) and South Africa (2%).

Share of Voice by Geographies

Two Most Popular Moments from #HowdyModi Event

Last week there was phenomenal buzz on social channels on #HowdyModi, a community summit organised by the Texas India Forum for Indian PM Narendra Modi. The name ‘Howdy’ is a short for ‘How do you do?’, a friendly greeting which is commonly used. The event took place in Houston, Texas on September 22nd.

On Twitter specially, there were 1.3 Million tweets published on this event with a massive reach of 388 Billion Twitter accounts during last week. These tweets were dominated by the ‘Male’ fan following of Mr. Modi, who tweeted 77% of the total tweets. In the age categories, Millennial dominated the conversations with 80% of total tweets, indicating that to millennial, personality matters more than policy.

Source: Free Social Media Analytics Tool

Most Popular Moments from #HowdiModi Event

#1

President Donald Trump called, “India, US will fight together against Radical Islamic Terrorism” during his speech in #HowdyModi event.

#2

Smartest Selfie of the event where a boy managed to get a selfie with two world leaders

How Xiaomi inching towards #Smarterliving2020

Xiaomi unveiled a new range of smart TVs along with a wide range of smart home products at its Smarter Living 2020 event in Bangalore, India. Company used #Smarterliving hashtag in all its social media communications, generating 16K Twitter mentions, with potential reach of 148 Million Twitter profiles in last 24 hours.

The company launched 4 new products at the event. The Mi TV 4X (65) is the flag bearer of the new Mi TV 4X series, with a large 163.9cm HDR LED display with Xiaomi’s in-house VPE (Vivid Picture Engine). The company announced Mi Smart Water Purifier (RO+UV), marking the entry into the water purifier category.  Later, the announcement of Mi Band 4 came in, along with Mi Soundbar and Motion activated Night light (under crowdfunding model).

Click on the buttons below for more details

Mi TV
Mi Band 4
Smart Water Purifier
Motion Activated Night Light

Out of all the new products, the Mi TV looked most promising as it generated highest volume of Twitter conversations, followed by the Smart Water Purifier.

Twitter share of voice of Mi Products launched

Mi Fans are so excited about the awesome range of Mi TV for its honest pricing, 4K display, Patchwall 2.0 and Stereo speakers, which is so obvious from its Twitter conversation cloud for last 24 hours.

These products will soon be available on Mi Store and Amazon.in for sale in India.

Social buzz on #RealmeXT

Chinese smartphone maker Realme finally took the veil off its first 64MP quad camera phone in India last week. A 64MP camera phone is certainly a first for Realme, but this is also the world’s first phone which is shipping with this feature

For smartphone specifications, visit timesofindia.indiatimes.com

On Twitter, the conversation trend on #RealmeXT spiked on Sept 13, when the event was scheduled up, highlighting the impact of active Twitter Influencers on the topic, clocking more than 10K Tweets. Till now, there are 22.1K Tweets on #RealmeXT with total potential reach of 942 Million Twitter handles.

The smartphone is being flaunted as the country’s first smartphone to come with a 64MP quad-camera system by the company, and is very evident from the social media conversation cloud.

Social media sentiment is another area where #RealmeXT emerged as the favourite, with 47% positive conversations and just 1% as negative, highlighting the excitement amongst the audience for this phone.

How Netizens reacted to #AppleEvent

Apple events are the biggest single-brand events in the tech industry. This week, Apple hosted a special launch event in the United States where the company announced several new products, including the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPad (2019), Watch Series 5, Apple Arcade, and Apple TV+.

On Social Media, tweets were flooded all across the globe and #Appleevent became the most tending Hashtag worldwide with 2.5 Million tweets with total potential reach of 691 Billion over last 24 hours.

Out of all the products launched by the Apple, iPhone 11 was the smartphone that most users were interested in.

465K+ Tweets on iPhone11 in last 24 hours

There were so much to talk about iPhone11, but the conversations were largely about the Camera design, followed by vibrant color options, extended battery life and Price, which is clearly visible through the conversation cloud below.

Conversation Cloud on iPhone11

This followed by a flurry of funny posts surfaced on social media where Netizens used jokes and memes to share possible ways to manage the jaw-dropping prices.

New camera design of iPhone11 caught maximum eyeballs

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